Twisted Dreads is a urban apparel and accessories store that sell custom clothing made by artist for artists. The theme of the store is graffiti and street art. The store will be marketed to late teens to mid twenties, ranging from $20-$200, depending on the item and brand.
The logo was made from an idea of graffiti, but with a personal flair. I choose to add dreads to work with the name. The hat to give a voodoo feel, and a stretch out skull to give a cartoonist feel.
The type is handmade called Twisted.
The color choice have bleeding on certain areas of the logo to give the illusion of wet paint with a Gaussian blur effect. A wall background with a black and white outline add to the feel. The font background is a gradient of purple and red again adds to the feel of graffiti.
Items inside and outside the box are a sticker to seal the box on the outside. Inside is a paper covering with the title, as well as a sleeve designed as a skeleton arm.
The box design is simple with the items inside covered by the paper and purchased items underneath.