Frederique R. Golden: "Nantucket Nectars"
Graphic Design III project involving the re-branding of a drink label. MY selection is "Nantucket Nectars", a beverage the uses natural fruits for their drinks.
I choose to re label three flavors: "Pressed Apple", "Big Cranberry", and "Greapeade". Since these flavors have a difference in colors between them.
The information placed on each bottle have the same information as the original "Nantucket Nectars", with same bar code, as well as the nutritional labels. Letters were vectored while images were Photoshop.
The finished product fits with the brand as they strive to give the customer a non-artificial fruit drink. The placement of natural locations where the labeled fruit of the drink is displayed with a watercolor effect placed on the background image.
The fonts are similar to the original excluding the "all natural ingredients" that are instead written in a cleaner script font. The color of the text placed in darker regions are given a white background to make more legible as well as the fruit image separating it from the background image. The banner colors are represented by the color of the fruit on the label.
